The National Human Trafficking Hotline has reportedly received 2,200 calls concerning sex trafficking with connections to Mexico or Latin America since it was set up in 2007.
Polaris, the organization that operates the hotline, plans to target these demographics, with emphasis on the Houston area, in its latest anti-trafficking campaign, according to a news release from the group.
In partnership with Hispanic Communications Network, a social media marketing company serving U.S. Hispanic communities, Polaris will be releasing all-Spanish public service announcements, social media strategies, celebrity endorsements and survivor testimonies throughout the next few months, geared toward raising awareness in the Hispanic community nationwide, according to the Polaris news release.
“When communities are equipped to recognize the signs of sex trafficking and know there’s a trusted resource available to them 24 hours a day, seven days a week, they can play a critical role in the fight against this crime,” said My Lo Cook, Polaris’ strategic initiatives director for Mexico, in the release.
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