Sisters’ Collaborative Rack Card Effort Raises Awareness at Tourist Destinations in Wisconsin

by Emily Anderson

 

Five congregations of women religious collaborated to develop a rack card to spread awareness about human trafficking in Wisconsin. 10,000 rack cards were printed and are being distributed to 825+ rack locations at travel stops such as convenience stores, truck plazas, and other tourism destinations across Wisconsin and northern Illinois.

The rack card, which measures 4” x 9” and is printed in color front and back, shares the fact that human trafficking happens everywhere, and asks tourists to help end this crime in Wisconsin by becoming aware, learning more, and reporting suspicious activity as they travel, through two smartphone apps, Redlight Traffic and TraffickCam. It also shares the “red flag” signs of human trafficking in potential victims and shares significant statistics about human trafficking.

The Congregations of women religious who participated include the Sisters of the Sorrowful Mother (Oshkosh, Wis.), the Holy Cross Sisters (Merrill, Wis.), the Servants of Mary (Ladysmith, Wis.), the Sisters of St. Joseph of the Third Order of St. Francis (Stevens Point, Wis.) and the Sisters of St. Francis of the Holy Cross (Green Bay, Wis.). With 5 Congregations participating, the cost to each was approximately $300 for this initiative.

The rack locations are serviced every other week, and the cards will be replenished by drivers for one year, beginning in June, 2017. If all 10,000 cards are distributed prior to the year-end date, the Congregations will consider printing more rack cards.

Design of the card was done by the Sisters of the Sorrowful Mother, and printing and distribution were handled through 5 Star Marketing, Tomahawk, Wis.

 

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