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Sisters In Wisconsin Coordinate Multi-Year Statewide Anti-Trafficking Advertising Effort

by Emily Anderson

Manitowoc bus ad 2016-2
Manitowoc bus sign

The LCWR Region 9 Anti-Human Trafficking Task Force has coordinated a statewide advertising effort to spread awareness about human trafficking in Wisconsin and promote
the National Human Trafficking Hotline across the state.

The advertising campaign includes bus signage and billboards which display the national human trafficking hotline number. Bus signage advertising and billboards ran in the following markets during 2015 and 2016:

  • 1 bus for 6 months in Green Bay (9/2015 – 2/2016)
  • 1 bus for 1 year in Oshkosh (6/2015 – 5/2016)
  • 10 buses for 4 weeks in the Milwaukee area (late July through August/2015). Ad over-run  occurred for a number of months on some of the buses
  • Interior bus ads in Green Bay and Fond du Lac (Public Service Announcements)
  • Billboard ran across from Lambeau Field in Green Bay for one week before Thanksgiving (11/23/15 – 11/29/15) during which the Packers played the Bears
interior bus signage-2
Interior bus signage

Bus signage during 2016 and 2017:

  • 1 bus for 1 year in Wausau, La Crosse, Superior/Duluth, Sheboygan, Manitowoc, Rusk County and Stevens Point;
  • 10 buses for 4 weeks in the Milwaukee area (posted on some buses beginning 6/3/2016; rest scheduled for 8/2016)
  • 3 buses for 4 weeks in the Waukesha area (8/2016)
  • 10 buses for 4 weeks in the Madison area (9/2016)

A billboard is running in Wisconsin Dells during peak tourist season in July and August 2016.

In addition, interior bus signage will be posted on 35 buses in Racine as a public service.

The Polaris Project, which together with the Department of Homeland Security funds the National Anti-Human Trafficking Hotline, reported for Wisconsin a 20% increase in calls/texts to the National Hotline and a 16% increase in human trafficking cases reported during 2015, as compared to 2014. We hope that the LCWR 9 ad campaign contributed to increased recognition and use of the National Hotline number.

(Emily Anderson is the Director of Communications for the Sisters of the Sorrowful Mother and a member of the USCSAHT Communications Work Group.)

Final billboard Dells-2
Billbord in the Wisconsin Dells
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